SOCIAL SEEDING

3D illustration of the Instagram logo with a gradient background in pink, orange, and purple hues.

WHAT IS SOCIAL SEEDING

  • Social seeding distributes your audio across a network of Instagram reels through large-scale content placements. Your sound is integrated into niche-based content, allowing the algorithm to introduce it naturally across Reels, Explore, and recommended feeds.

    Instead of relying on a single audience, your audio is placed across multiple content environments where discovery and repeated exposure can occur organically.

  • Each reel is distributed independently by the algorithm. The more your sound appears across different posts, the more signals are generated around that audio.

    This repeated exposure increases the likelihood of continued distribution and discovery across new audiences.

    Performance varies per post, but volume increases the overall probability of reach.

  • Placements are aligned with niches that match your sound and audience.

    Different communities respond to different types of content, so distributing within the right niches increases the likelihood of engagement and discovery.

  • Campaigns are structured around placement volume, with performance monitored throughout the rollout.

    If additional placements are required to maintain campaign momentum, distribution may continue beyond the initial allocation to support overall exposure.

    Analytics are tracked throughout the campaign to monitor how reach builds over time.

PRICING

50 reels

$149 AUD

Kickstart your release with focused distribution designed to build awareness from day one.

What you get:

  • Placement across 1–2 niches

  • Content pushed into active feeds

  • Early-stage audience reach

  • Foundation for wider distribution

Social Seeding — 50 Reels
$149.00

150 reels

$199 AUD

Expand your reach with broader niche coverage designed to increase visibility and recognition.

What you get:

  • Placement across 2–3 niches

  • Increased exposure

  • Stronger positioning

  • Built to grow early momentum

Social Seeding — 1,000 Reels
$629.00

500 reels

$379 AUD

Drive discovery through high-volume distribution across multiple niche segments.

What you get:

  • Placement across 4–5 targeted niches

  • Wide audience exposure across categories

  • Increased chances of organic reach

  • Strong visibility across multiple pages

Social Seeding — 500 Reels
$379.00

1000 reels

$629 AUD

Maximise reach with large-scale distribution across high-performing niche networks.

What you get:

  • Placement across 5–8 targeted niches

  • High-frequency exposure across audiences

  • Strong presence within content ecosystems

  • Maximum awareness potential

Social Seeding — 150 Reels
$199.00

custom+

From $1299 AUD

Scale beyond standard tiers with fully customised distribution built around your release strategy, audience positioning, and long-term growth goals. These campaigns are designed for artists looking to move past entry-level exposure and create sustained visibility across multiple content environments, with rollout structured to maximise reach, repetition, and discovery over time.

What you get:

Flexible niche targeting tailored to your sound, audience, and content style

Scalable distribution starting from 2,500 placements with room to expand based on performance

Extended rollout across multiple phases to maintain visibility over time

Ability to expand up to 25,000 placements depending on campaign scope

Increased frequency across high-performing niches to strengthen recognition

Campaign strategy aligned to maximise exposure, repetition, and long-term discovery

Social Seeding —
from $1,299.00

Disclaimer
Social seeding is designed to increase exposure, visibility, and discovery. Results may vary depending on content performance and platform algorithms. Specific outcomes are not guaranteed.

USER GENERATED CONTENT

User Generated Content introduces your music through real creators, allowing your sound to appear naturally within content rather than direct promotion. Your audio is integrated into creator-led videos, helping it reach audiences in a way that feels organic to the platform.

WHAT YOU GET

  • Creator-led content using your audio

  • Natural integration within videos

  • Placement across relevant audiences

  • Content aligned to creator style

WHAT THIS BUILDS

  • Social proof around your sound

  • Higher engagement than direct promotion

  • Audience trust through creators

  • Discovery through organic content

Profile picture of Sara Allaby with platinum blonde hair in a ponytail, makeup, and wearing a black top with strappy design.
Instagram profile summary for Black Snow: 301 posts, 153K followers, 1,141 following. Profile picture features a cartoon character of a person with dark skin, short black hair, and a snowflake near their face, outlined of Texas shape with the words "Black Snow" in yellow.
Instagram profile of RatedRsuppersta, showing profile picture of a woman with tattoos and black hair, with 312 posts, 1.4 million followers, and 2,451 follows.
Instagram profile of a young man named Caleb with 21 posts, 287,000 followers, and 636 following, showing a selfie of Caleb with tousled hair and a black hoodie.
Social media profile for Joseph Owens showing a profile picture of a man with dreadlocks wearing sunglasses, flexing his arms, with 121 posts, 219,000 followers, and 725 following.
Instagram profile summary of Una Nedeljov showing her profile picture, name, number of posts, followers, and following.
Social media profile of Mr. Too Blurry, a man wearing sunglasses, a black cap, and chains, with 107 posts, 125K followers, and 1,799 following.

FOR MORE INFORMATION

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Terms
By purchasing any campaign or package, you agree to our Terms & Conditions.